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Finish - Glasses of Drought
Agency Havas / Istanbul + Reckitt Benckiser / Finish / Istanbul + ABT / Istanbul + Medyabank / Istanbul
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Category
Creative Use of Data / Data Visualization
Annual ID
OS_CU20_013M
About the Work
5 special glasses designed for 5 lakes of Turkey where the signs of drought are seriously felt. The amount of the water each glass can hold is equal to the percentage of water left in a certain lake. So, you can only drink as much as water as the lake currently holds. Turkey is a country surrounded by seas on three sides, experiencing all four seasons. It’s unimaginable for the target audience to grasp the idea of Turkey becoming water poor in 11 years’ time (according to UN). The amount of water wasted on pre-rinse in one year is equal to a mid-sized lake (over 130 million tons). So, we decided to start with the most alarming evidence. Drying lakes. We collected their data from annual reports revealed by the government and news. 22nd of March is the World Water Day. Also our biggest economic forum, the Davos of the Middle East, where the top politicians, economists, businessman and most importantly the press is present with full attention. We hacked the event. The glasses were placed on speakers’ desks all across while being spread out through the event venue. It was a perfect chance to reach almost everyone with influence.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Havas Turkey / Istanbul
PR / Marketing Agency
Circus / Contentine / Istanbul
Client / Brand
Reckitt Benckiser / Finish / Istanbul
Production Company
P Blok / Istanbul
Ajans Reset / Istanbul
Safir Cam / Istanbul
Nurcan Baskı / Istanbul
Music / Sound Production Company
3K1A / Istanbul
Post Production Company
ABT Istanbul / Istanbul
Chief Creative Officer
Ergin Binyildiz
Chief Marketing Officer
Tarık Bayar
Creative Director
Yavuzhan Gel
Freelancer
Medyabank / Istanbul
Photographer
Barış Önder Güler
Producer
Sıla Salgın
Gözde Bilir
Strategist
Ayça Çınar
Creative Team
Serhan Koçak
Anıl Süleyman Çınar
Sezgin Bulut
Client Team
Cem Oğuzcan
Harun Çeliksoy
Account Team
Berk Yılmaz
Hare Lilya Ganiç
İrem Pusal
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