The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Creative Use of Data / Data Visualization
Annual ID
OS_CU20_003B
About the Work
WWF exists to create a planet where nature thrives, but plastic is destroying the planet. But history shows that we find environmental issues too easy to ignore. Our research found that microplastics have leaked into every part of nature, even into humans. Estimating that we consume approx. 100,000 microplastics a year. Shocking....but hard to comprehend. We took that abstract scientific data and quantified it. Visualising it into a singular, universally understood fact - 100,000 microplastics = 250 grams = 5 grams a week. You eat a credit card every week. This piece of data hit headlines worldwide - by making an environmental problem feel personal we created the largest and fastest public movement in WWF history. From the G20 to the UN Assembly, Your Plastic Diet is a constant reminder to policy and decision makers everywhere that urgent action is needed. Now over 1.6m people from 180 countries are counting on them to agree on a globally binding treaty on plastic.
2020 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Grey / Kuala Lumpur
WhiteGrey / Sydney
Grey / Singapore
Client / Brand
WWF / Singapore
Music / Sound Production Company
MaveriqAV Sdn. Bhd. / Petaling Jaya
Post Production Company
MFX Sdn Bhd / Petaling Jaya
Art Director
Kevin Wong
Ralve Khor
Creative Director
Thang Wei Heng
Andrew Fong
Executive Creative Director
Graham Drew
Producer
Suzy Chiang
Strategist
Matt Simms
Writer
Selva Ganapathy
Account Team
Marcus Sk
Jo Yau
Huma Qureshi
Rohit Nair
Michael Alexander
Kim Stengert
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