The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Learn more about The One Show 2026

About

See the Jury

Jury Presidents

View Categories

Get Tickets

2020 One Show - Creative Use of Data

Your Plastic Diet

Agency Grey / Kuala Lumpur + WWF / Singapore + WhiteGrey / Sydney + Grey / Singapore

Client WWF
BACK TO RESULTS

Annual ID

OS_CU20_003B

About the Work

WWF exists to create a planet where nature thrives, but plastic is destroying the planet. But history shows that we find environmental issues too easy to ignore. Our research found that microplastics have leaked into every part of nature, even into humans. Estimating that we consume approx. 100,000 microplastics a year. Shocking....but hard to comprehend. We took that abstract scientific data and quantified it. Visualising it into a singular, universally understood fact - 100,000 microplastics = 250 grams = 5 grams a week. You eat a credit card every week. This piece of data hit headlines worldwide - by making an environmental problem feel personal we created the largest and fastest public movement in WWF history. From the G20 to the UN Assembly, Your Plastic Diet is a constant reminder to policy and decision makers everywhere that urgent action is needed. Now over 1.6m people from 180 countries are counting on them to agree on a globally binding treaty on plastic.