The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Creative Use of Data / Data Visualization
Annual ID
OS_CU20_014M
About the Work
America is split into districts to vote for members of Congress. Every 10 years, the politicians in power redraw those districts to account for population changes. But instead of redrawing them to be fair, they strategically cheat the lines to steal votes and stay in power. It’s led to a dysfunctional democracy in which most elections are decided before they even start. Ugly Gerry is a font designed by the hands of corrupt politicians, over the course of 200 years, now curated to keep this problem visible. Every character was made from the maps of real congressional districts. People used the font to tweet messages at their politicians demanding change.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Leo Burnett / Chicago
Art Director
James Lee
Chief Creative Officer
Liz Taylor
Jordan Doucette
Creative Director
Alisa Wolfson
Creative Technologist
Kevin McGlone
Executive Creative Director
Mikal Pittman
Strategist
Emma Montgomery
Writer
Ben Doessel
Creative Team
Wendy Robles
Related Awards
