The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Creative Use of Data / Targeting
Annual ID
OS_CU20_017M
About the Work
Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports, strikes... A course of events that naturally leads to flight delays, known as a universal pain point for travellers. Needless to say, it is during this period that delays accumulate the most at airports and become a source of frustration and anger. With "Waiting Wins" (Retard Gagnant), it is time to turn your delay into a win ! During summer, CANAL+ launched "Waiting Wins" (Retard Gagnant), a creative data activation. In real time, flight data is collected by the Airport and sent to the platform which detects and analyses all delayed flights to offer tailor-made content to travellers according to their waiting times. They just need to enter their flight numbers on "Waiting Wins" (Retard Gagnant) to unlock an access code in order to enjoy the top notch content for free.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Havas Village / Geneva
Production Company
Cher Ami, / Lyon
Art Director
Thomas Lafourcade
Laura Cros
Chief Technology Officer
Camille Delesalle
Creative Director
Gabriel Mauron
Writer
Pascal Charvet
Related Awards
