The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Creative Use of Data / Storytelling
Annual ID
OS_CU20_023M
About the Work
In 2019, The Decade Wrapped invited social media to dance to 10 years of data. For hundreds of millions of listeners around the world, Spotify was the soundtrack of their decade. So as the 2010s drew to a close, our annual Wrapped campaign looked back on ten monumental years of data. With our two brand films, we dramatized an imagined debate about the best songs of the 2010s—and then passed the torch to an artist who will lead us into 2020s. We then wrapped hundreds of data stories into OOH that ran in 21 markets, and produced a 10-part Spotify Original Podcast that threw back to the decade’s biggest hits. Then for listeners, artists, and podcasters, we designed three distinct digital experiences to explore, relive, and share their own unique decade. With 60+ million visits and 30+ million shares, and countless memes and remixes, The Decade Wrapped generated 730 billion social impressions, 8,000 pieces of press, and became the #1 Twitter trend for 2 days.
2020 Awards
Total Points: 2
Merit
Credits
Internal / In-House Agency
Spotify In-House / New York
Media Distribution Company
UM Worldwide / New York
Art Director
Chelsea Alburger
April Pascua
Designer
William Oswin
Executive Creative Director
Alex Bodman
Group Creative Director
Dan Brill
Rasmus Wangelin
Producer
Belinda Lopez
Lauren Keller
Jenna Allchin
Annie Dietz
Ian Graetzer
Karen Chang
Kenzie Tankersley
James W. Lee III
Strategist
Zach Pentel
Nathan Doiev
Creative Team
Jill Menor
Bruno Luglio
Kat Kvas
Tal MIdyan
Kate Carter
Alex Reinoso
Carlo Michaelangelo Luetto
Ellen Pai
Erik Herrstrom
Felipe Rocha
Account Team
Alexandra Tanguay
Lauren Solomon
Jonathan Chu
Payman Kassaie
Christine Andrén
Lindsay Fischler
Candice Greenberg
Christine Motch
Melanie Eisen
Kimberly Summers
Prapti Pandey
Claire Ulak
Robert Waite
Lauren King
June Sauvaget
Neal Gorevic
Emanual Orssaud
Hugo Norqvist
Rob Fink
Shannen Boynton
Sarah Schlein
Sarah Henderson
Randeep Grewal
Ali Zeren
Adam Weissbach
Claudia Stauss
CJ Stanley
Tamika Young
Erin Styles
Erin Palmer
Marc Tollin
Eliot Van Buskirk
Jed Arden
Jesse Green
Jaclyn Carron
Thomas Gayno
Anshu Das
Omar Lee
Paul Yu
Javier Moscardó Marichalar
Marian Dicus
Madeleine Bennett
Rosa Asciolla
Jessica Fusco
Victor Trubowitch
Lucy Davidson
Ronny Ho
Jessie Land
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