The One Show
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About the Work
Around the world, no group treats its country's flag with more reverence, or risks more for it, than the military. Ireland is no different. But despite this, its Defence Forces veterans receive little recognition or official support when their service ends. This leaves many destitute and homeless - an invisible group made even more so by the worst homelessness crisis in the country’s history.
To draw public awareness and support for their plight O.N.E., a homeless veterans charity, contravened official protocols around the treatment of the Irish flag, turning it, a symbol of national pride, into the universal symbol of homelessness - the sleeping bag. Veterans took to the streets, steps, and doorways of historically significant locations around Ireland in these specially-created ‘Sleeping Flags’, creating an unmissable spectacle that sparked a national debate about what mattered more - a flag or the people who gave everything for it.
To draw public awareness and support for their plight O.N.E., a homeless veterans charity, contravened official protocols around the treatment of the Irish flag, turning it, a symbol of national pride, into the universal symbol of homelessness - the sleeping bag. Veterans took to the streets, steps, and doorways of historically significant locations around Ireland in these specially-created ‘Sleeping Flags’, creating an unmissable spectacle that sparked a national debate about what mattered more - a flag or the people who gave everything for it.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Rothco, part of Accenture Interactive / Dublin
Client / Brand
O.n.e.
Production Company
Antidote / Dublin
Chief Creative Officer
Alan Kelly
Chief Marketing Officer
Jill Byrne
Group Creative Director
Stephen Rogers
Designer
Stephen Flynn
Director
Ross Whitaker
Executive Creative Director
Jen Speirs
Executive Producer
Jessica Derby
Photographer
Liam Murphy
Producer
Andrew Freedman
Strategist
Tara Finnegan
DOP
Miguel Angel
Senior Copywriter
James Pash
Account Director
Aoife O'Shea
Business Director
Katie Oslizlok
CEO
Patrick Hickey
Colour Grade
Philip Hamby
Costume Designer
Maeve Paterson
Developer
Niall Eccles
Graphics
Mark Baily
Lead Developer
Sean Crawford
Post Production Supervisor
Jennifer Connolly
Project Director
Claire O'Doherty
Retoucher
Lee Hickman
Social Lead
Colm Cusack
Sound Production /Sound Design
Dean Jones
Technical Director
Daire Lennon
Visual Editor
Derek Holland
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