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Category
Innovation & Transformation / Innovation in Lockdown
Annual ID
OS_CU21_011G
About the Work
Since fans couldn’t see The Weeknd perform his record-shattering album Alone With Me, we brought The Weeknd to them with generative deep learning technology, giving fans a personalized one-on-one with the biggest artist in the world.
“Alone With Me” is a first-of-its-kind, AI microsite powered by listening data and deep learning technology. This digital experience starts off with The Weeknd personally thanking you for being a fan. He seems to know everything about you as he comments on your Spotify listening data – your name, your favorite song, and even the year you started listening to his music. The experience then turns into an interactive listening session of his latest album After Hours. aq
The experience re-imagined how an artist could interact with fans, and more than 600,000 fans visited the site in the first 48 hours.
We brought this to life by training an AI with existing footage and audio of The Weeknd and every user’s Spotify data, creating millions of outputs. By combining our Spotify data with deep learning technology, we were able to connect an artist to their fans in a way that’s never been done before. Welcome to “Alone With Me” – The After Hours experience.
“Alone With Me” is a first-of-its-kind, AI microsite powered by listening data and deep learning technology. This digital experience starts off with The Weeknd personally thanking you for being a fan. He seems to know everything about you as he comments on your Spotify listening data – your name, your favorite song, and even the year you started listening to his music. The experience then turns into an interactive listening session of his latest album After Hours. aq
The experience re-imagined how an artist could interact with fans, and more than 600,000 fans visited the site in the first 48 hours.
We brought this to life by training an AI with existing footage and audio of The Weeknd and every user’s Spotify data, creating millions of outputs. By combining our Spotify data with deep learning technology, we were able to connect an artist to their fans in a way that’s never been done before. Welcome to “Alone With Me” – The After Hours experience.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Internal / In-House Agency
Spotify In-House
Digital Agency
Jam3
Production Company
Glow
Rodeo
Associate Creative Director
Kathryn Kvas
Tal MIdyan
Data Scientist
Lucas Corley
Senior Producer
Karen Chang
Social Media Marketing Manager
Max Weinstein
VP, Global Executive Creative Director
Alex Bodman
Business Affairs Lead
Lauren King
Coordinator, Content Promotion
Melisa Wu
Director, Head of Music Marketing
Amanda Butler
Global Co-Heads of Artist & Label Marketing
Jeremy Erlich
Marian Dicus
Head of Global Brand Team
Lauren Solomon
Head of Music, PR & Communications
Tamika Young
Head of North America, Artist & Label Marketing
Rosa Asciolla
Lead, Artist & Label Marketing
Vic Trubowitch
Legal Counsel
Ali Zeren
Machine Learning Engineering Manager
Gandalf Hernandez
Manager, Artist & Label Marketing
Ashley Graver
Manager, Content Promotion
Kara Goldsmith
Richelle Cyrus
Marketing Manager
Zainab Hasnain
Rights Clearance Associate
Kelly Basdavanos
Senior Global Brand Manager
Angela Gonzalez
Senior Legal Counsel
Sarah Henderson
VP, Global Brand
Alex Tanguay
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