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Category
Data Visualization
Annual ID
OS_CU21_016M
About the Work
In Mexico, on average 924,000 children suffer from language problems. Most of these cases were not detected.
That's why we created Kiddi World, the first interactive dyslexia, dysgraphia and color blindness detector.
Starting from medical tests for the detection of language disorders, we created an interactive world with different levels and characters, who took the children through various adventures while taking a test. Using a tablet and a stylus, we made a development that analyzes writing and strokes in real time, in order to immediately generate alert diagnostics.
We bring Kiddi World to schools in vulnerable areas, where children do not even have access to traditional tests. There, we detected dozens of cases of vulnerable children and gave diagnoses to parents and teachers to treat the conditions in a timely manner.
Now, Kiddi World will reach more schools in Latin America, Australia and New Zealand, because the most important thing is to draw a better future for the children of the world.
That's why we created Kiddi World, the first interactive dyslexia, dysgraphia and color blindness detector.
Starting from medical tests for the detection of language disorders, we created an interactive world with different levels and characters, who took the children through various adventures while taking a test. Using a tablet and a stylus, we made a development that analyzes writing and strokes in real time, in order to immediately generate alert diagnostics.
We bring Kiddi World to schools in vulnerable areas, where children do not even have access to traditional tests. There, we detected dozens of cases of vulnerable children and gave diagnoses to parents and teachers to treat the conditions in a timely manner.
Now, Kiddi World will reach more schools in Latin America, Australia and New Zealand, because the most important thing is to draw a better future for the children of the world.
2021 Awards
Total Points: 3
Merit
Credits
Agency
VMLY&R Mexico / Mexico City
Client / Brand
Sanofi
Production Company
MediaMonks
Art Director
Alberto Olea
Jonathan Tesmaye
Chief Creative Officer
Alexis Ospina
Luis Enriquez
Creative Director
Héctor Cruz
Writer
sebastian cors
Account Director
Ariadna Santarita
Account Services
Tania Duran
CEO
Héctor Fernández
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