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Category
Real-Time
Annual ID
OS_CU21_023M
About the Work
The Trendiest Apartment
The first apartment curated in real time based on live Pinterest Trend Data
Every month, millions of people visit Pinterest to find the latest trends for their homes. To prove that Pledge doesn’t just clean wood anymore, we turned live Pinterest Trend Data into a real apartment filled with all of the surfaces people were searching for.
We analyzed 35 million home decor style searches on Pinterest for our team of stylists to react to in real time. For 12 hours, Pinners watched their searches come to life as furniture was moved into the apartment to reflect the data. As the trends changed, the apartment changed. Live on Pinterest.
One apartment, 12 hours of live Pinterest Trend data, and 156 real-time pins later, we proved that Pledge cleans your apartment, no matter what’s trending.
128MM impressions
17.6 Min watch time on day of
396% increase in engagement
First real time application of Pinterest trend data
First livestream campaign on Pinterest
First use of the Pinterest Trends Tool in a campaign
The first apartment curated in real time based on live Pinterest Trend Data
Every month, millions of people visit Pinterest to find the latest trends for their homes. To prove that Pledge doesn’t just clean wood anymore, we turned live Pinterest Trend Data into a real apartment filled with all of the surfaces people were searching for.
We analyzed 35 million home decor style searches on Pinterest for our team of stylists to react to in real time. For 12 hours, Pinners watched their searches come to life as furniture was moved into the apartment to reflect the data. As the trends changed, the apartment changed. Live on Pinterest.
One apartment, 12 hours of live Pinterest Trend data, and 156 real-time pins later, we proved that Pledge cleans your apartment, no matter what’s trending.
128MM impressions
17.6 Min watch time on day of
396% increase in engagement
First real time application of Pinterest trend data
First livestream campaign on Pinterest
First use of the Pinterest Trends Tool in a campaign
2021 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy / Chicago
Art Director
Summers Ford
Chief Creative Officer
Joe Sciarrotta
Composer
Colin Nealis
Creative Director
Marina Arnone
Kate Desmarais
Connor Fleming
Designer
Remy Glock
Adam Kohr
Director
Charlie Tyrell
Executive Creative Director
Mariana O'Kelly
Sound Designer
Peter Erazmus
Creative Strategist
Chris Millichap
Account Director
Erica Schachte
Lisa Hill
Account Manager
Kate Buckey
Associate Brand Manager, Marketing Commercialization
Christina Coraglio
Audio Assist
Josh Hunnicutt
Community Manager
Annie Lambesis
Director, Marketing Commercialization
Kelly Condon
Manager, Global Brand Equity & Activation
Laura Caputo
Managing Director
Pete Lewis
Partner & Manager
Emily Hurley
Production Business Manager
Nancy Bernardin
Senior Colorist
Tyler Roth
Senior Digital Project Manager
Philip Puleo
Senior Director, Corporate Counsel
Trevor Groves
Senior Director, Global Brand Equity
Shubhra Kalra
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