The One Show
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Category
Real-Time
Annual ID
OS_CU21_024M
About the Work
In 2019, adidas partnered with the International Space Station's (ISS). Despite the enormous PR coverage that this alliance received, it was time to generate awareness about this union's first concrete launch: the Ultraboost20. Our challenge was to launch this sneaker creating a story to be talked about by the public, taking off attention from the lack of new technologies of the product. We created the first sneaker drop using ISS location, in real time. A mobile experience that challenged the public to find the ISS through their own mobiles. The sneaker was sold out in only two weeks.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy Brasil / São Paulo
Client / Brand
Adidas do Brasil / São Paulo
Production Company
Casion - Tech Goodies / São Paulo
A-Gandaia / São Paulo
Music / Sound Production Company
Spotify Brasil / São Paulo
Tecla Music / Rio de janeiro
Art Director
Marcela Jardini
Chief Creative Officer
Félix del Valle
Creative Director
Mathias Almeida
Teco Cipriano
Editor
Forlan Magalhães
Executive Creative Director
Márcio Fritzen
Producer
Fabiola Thomal
Sound Designer
Glauber Barreto
Pedro Turra
Writer
Guilherme Rio
UX Designer
Casion - Tech Goodies - Wanessa Marcondes
Account
Samira Tortelli
Account Director
Priscilla Telles
Spotify Brasil - Fernanda Focante
Account Executive
Paula Gomes
Art Assistant / Voice Over Artist
Pedro Minari
Backend Developer
Casion - Tech Goodies - Mateus Barros
Creative Manager
Tecla Music - Jean Tranjan
Creative Solutions Manager
Spotify Brasil - Mariana Lobo
Customer Solutions Manager
Spotify Brasil - Marina Abreu
Customer Success Manager
Spotify Brasil - Felipe Cerati
Executive Media Director
André Gramorelli
Founding Partner
Casion - Tech Goodies - Paulo Henrique Almeida
Frontend Developer
Casion - Tech Goodies - Fernanda Alfonso
Head of Art
Ricardo Leme Lopes
Head of Integrated Production
Fabiano Beraldo
Media Director
Juliana Spina
Media Planner
Giovanna Araújo
Media Supervisor
Angela Fontenelle
Musical Creation & Curation
Tecla Music - Arlei Machado
Owner Partner
Casion - Tech Goodies - Edu Martin
Project Manager
Casion - Tech Goodies - Lais de Castro
Senior Brand Marketing Manager
adidas do Brasil - Felipe Savone
Senior Communications Manager
adidas do Brasil - Lais Bueno
Technical Leader
Casion - Tech Goodies - Bruno Braga
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