The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
E.C.H.O. stands for Enhanced Cognitive Human Ops and was developed to promote the mental side of serving in the U.S. Air Force and to help recruits understand the cognitive abilities that might be called upon if they were to join. Available on desktop, mobile and VR devices, the experience unfolds as three different games that test six different cognitive skills like reaction time, awareness and composure. In the end, users receive a cognitive score, which Air Force career path is best suited for them based on it and the opportunity to continue playing in order to improve the score.
2021 Awards
Total Points: 3
Merit
Credits
Agency
GSD&M / Austin
Studio
Liz Hamel
Client / Brand
U.S. Air Force
Chief Creative Officer
Jay Russell
Creative Director
Alex Lang
Alex Escalera-Sanchez
Donnine Canamar
Jeff Maki
Maria D'Amato
Tori Reneker
travis waid
Social Media Manager
Jennifer Siegel
Natalia Perez
Nicole Dellert
Account
Adrienne Strange
Bo Bradbury
Brittany Keegan
Analytics
Jay Tackle
Business Affairs
Karen Gatewood
Lindsay Wakabayashi
Developer
Todd Black
Tom Hays
Development Partner
Active Theory
Production
Amanda Talmadge
Tom Conroy
Project Management
Lisa Valencia
Lucas Fiser
QA
Danylle Salinas-McCord
Denny House
Diana Farias
Marcela Masso
Sound Design
Plan8
Strategy
Luke Dreyer
Virtual Airman Shoot
Brenda Rivera
Calvin Miller
Josie Wilken
Lauren Sanders
Marilyn Rose
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