The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Products
Annual ID
OS_EX21_012G
About the Work
Pizza Hut Hong Kong and IKEA teamed up on a new unique pizza that used IKEA’s iconic meatballs as a topping. They needed a campaign to create mass awareness on social media, news and PR that drove people to buy this collaborative pizza.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Ogilvy / Hong Kong
Associate Creative Director
Amy Cheng
Ollie Davis
Chief Creative Officer
Reed Collins
Executive Creative Director
John Koay
Matthew Nisbet
Photographer
Lucy McNally
Content Strategist
Jim Wong
Creative Director / Head of Art
Michele Salati
Senior Art Director
Soenar Santoso
Senior Brand Strategist
Kaycee Li
Senior Producer
Jacqueline Ho
Account Director
Vincent Lam
Account Executive
Clover Yuen
Account Manager
Rachel Tsui
Content Lead
Ray Lam
Content Specialist
Ricky Chung
Executive Group Director
Iris Liu
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