The One Show
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Category
Craft / Writing
Annual ID
OS_IG21_015B
About the Work
Only 1 in 10 New Zealanders living overseas voted in their own election. With roughly one million Kiwis abroad, that’s a lot of people not having a say. So, in the 2020 election, nonpartisan initiative Every Kiwi Vote Counts wanted to convert non-voters.
Now, say what you want about Russia and their influencing of other countries’ elections, but you’ve got to admit, those meddlers damn well get results!
So, we turned to the experts in online election influencing. Viktor, the Russian led a campaign asking kiwis to ‘Meddle in the New Zealand election’. He targeted overseas Kiwis on social, through PR and outdoor in heavily Kiwi-populated cities, constantly sending people to his website to vote.
And like any good meddler, he got the job done. Enrolment went up 24%, online votes cast were up by 42%, we had the largest shift in electoral seats since 1999 and a Maori seat was historically gained.
Now, say what you want about Russia and their influencing of other countries’ elections, but you’ve got to admit, those meddlers damn well get results!
So, we turned to the experts in online election influencing. Viktor, the Russian led a campaign asking kiwis to ‘Meddle in the New Zealand election’. He targeted overseas Kiwis on social, through PR and outdoor in heavily Kiwi-populated cities, constantly sending people to his website to vote.
And like any good meddler, he got the job done. Enrolment went up 24%, online votes cast were up by 42%, we had the largest shift in electoral seats since 1999 and a Maori seat was historically gained.
2021 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
Special / Auckland
PR / Marketing Agency
Poem / Australia
Production Company
Sweetshop
Art Director
Till Dittmers
Chief Creative Officer
Tony Bradbourne
Director
Damien Shatford
Director of Photography
Adam Luxton
Editor
Luke Haigh
Executive Creative Director
Jonathan McMahon
Lisa Fedyszyn
Executive Producer
Ben Dailey
Kate Roydhouse
Photographer
Troy Goodall
Social Media Manager
Angus Roberts
Writer
Jack Gravatt
Executive Design Director
Heath Lowe
Head of Strategy
Rory Gallery
Senior Producer
Jo Kelly
Sally Lankshear
Social & Brand Strategist
Daisy Conroy-Botica
Social Media Strategist
Brogan Lipman
Account Director
Bonnie Shum
Colourist
Dave Gibbson
Founder
Tracey Watkins
Graphics
Hamish Kuka
Managing Partner
Michael Redwood
PR
Erica Llorico
Matt Holmes
Strategic Lead
Tracey Lee
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