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Category
Integrated Branding Campaign
Annual ID
OS_IG21_026M
About the Work
Shopify is all about supporting independent businesses. Since 2004, we’ve helped over 1,000,000 people start and run their own companies. So, when it came time to launch our first campaign, we couldn’t just talk about ourselves.
Introducing, “Supporting Independents,” a platform that turned every single one of our ads into a demonstration of our support. Because everything in the ads was from a different business, actually on the Shopify platform. Making our ads for Shopify yet another innovative way to exemplify our brand purpose, to support the businesses on our platform however we can.
Introducing, “Supporting Independents,” a platform that turned every single one of our ads into a demonstration of our support. Because everything in the ads was from a different business, actually on the Shopify platform. Making our ads for Shopify yet another innovative way to exemplify our brand purpose, to support the businesses on our platform however we can.
2021 Awards
Total Points: 3
Merit
Credits
Agency
R/GA / New York
Art Director
Emily Stetzer
Associate Creative Director
Erin Evon
Jason Burke
Copywriter
Namwan Leavell
Executive Creative Director
Chris Joakim
Mike Donaghey
Associate Strategy Director
Cary Arberg
Group Strategy Director
Lindsey Walsh
Senior Content Strategist
Mike Drohan
Senior Designer
Kyle Howard
Wes Vanderpool
Senior Producer
Alexa McClanahan
VP, Group Executive Creative Director
Nick Pringle
Account Director
Parry Rominger
Associate Producer
Elyse Nganwuchu
Brand Marketing Coordinator
Ronnie Frank
Brand Marketing Lead
Erika Strong
Director, Content Production
Erica Jensen
Group Production Director
Jenna Halliday
Managing Director, Client Services
Chad Wilson
Merchant Relations Coordinator
Kai Joseph
Merchant Relations Specialist
Liz Bertorelli
Senior Brand Marketing Lead
Karlee Bedford
Senior Content Producer
Chris Detoy
Patrick Gosse
Senior Performance Marketing Lead
Matt Bennett
VP, Brand & Communications
Amy Hufft
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