The One Show
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Category
Integrated Branding Campaign
Annual ID
OS_IG21_029M
About the Work
Description
Glaciers supply 69% of the world’s freshwater. They are the source of energy and drinking water for 1.6+ Billion. But they are rapidly vanishing.
METER has helped document glacier retreat for decades, yet most people are not aware of how it affects them: complete meltdown would raise sea level drastically, changing our countries irreversibly.
Idea
Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers.
From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers.
Execution
Meltdown Flags launched at the COP25 protests in Madrid.
Each flag uses data to show the states of meltdown of its country. Data was obtained from projection models and databases from METER, UNESCO, WGMS, NASA, and the universities of Zurich and Innsbruck.
Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator.
The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat.
Additional information
Since their launch, Meltdown Flags have been adopted as a symbol of protest and education, by organizations in France, Argentina, Chile, Denmark, Mexico and Iceland.
The initiative has gathered support from 152+ million people across 73 countries, including activists and scientists, from world-renown mountaineer Reinhold Messner to glaciologist Dr. Heïdi Sevestre, and Fundación Glaciares Chilenos in Chile. Glacier protection is now sought to be included into the Chilean constitution.
Glaciers supply 69% of the world’s freshwater. They are the source of energy and drinking water for 1.6+ Billion. But they are rapidly vanishing.
METER has helped document glacier retreat for decades, yet most people are not aware of how it affects them: complete meltdown would raise sea level drastically, changing our countries irreversibly.
Idea
Meltdown Flags is a climate data initiative that visualizes global glacier retreat, by reducing the color white in flags of countries with glaciers.
From 1995, year of the first UN Climate Change Conference, to present day, until 2050, the point of no return for glaciers.
Execution
Meltdown Flags launched at the COP25 protests in Madrid.
Each flag uses data to show the states of meltdown of its country. Data was obtained from projection models and databases from METER, UNESCO, WGMS, NASA, and the universities of Zurich and Innsbruck.
Online, visitors could access further information, offset their carbon footprint, download and buy the flags, and share their message with a type generator.
The Meltdown AR filter let people interact with the flags in an exhibition, now at the Messner Mountain Museum. In classrooms, the filter was used in schoolbooks to learn more about glacier retreat.
Additional information
Since their launch, Meltdown Flags have been adopted as a symbol of protest and education, by organizations in France, Argentina, Chile, Denmark, Mexico and Iceland.
The initiative has gathered support from 152+ million people across 73 countries, including activists and scientists, from world-renown mountaineer Reinhold Messner to glaciologist Dr. Heïdi Sevestre, and Fundación Glaciares Chilenos in Chile. Glacier protection is now sought to be included into the Chilean constitution.
2021 Awards
Total Points: 3
Merit
Credits
Agency
SERVICEPLAN GERMANY / Munich
Media Distribution Company
MEDIAPLUS GERMANY / Munich
Art Director
Eduardo Alvarez
Copywriter
Sandra Valencia
Creative Director
Therese Stüssel
Designer
Gabriela Baka
Marco Kawan
Director
Diego Llorente Aguilera
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Michael Wilk
Executive Producer
Lipa Lizaso
Global Chief Creative Officer
Alexander Schill
Photographer
Federico Gutierrez Lopez
Producer
Gabo Gertner
Chief Creative Officer Germany
Matthias Harbeck
Junior Art Director
Kai West Schlosser
Thao Vu
Junior Copywriter
Laura Bergler
Senior Art Director
Jan Martin-Hopf
Michael Lux
Stephan Westerwelle
Senior Motion Designer
Dennis Fritz
Account Executive
Clara Illán
Account Management
Julia Nicolaisen
Martin Rackel
Camera Operator
Jairo González Pérez
CEO
Scott Campbell
Coder
Niklas May
Sebastian Haiss
Creative
Saurabh Kakade
Creative Coder
Daniel Kuhnlein
Creative Media Manager
Lukas Pachoinig
Sabrina Duchow
Design Director & Coder
Maximilian Heitsch
Digital Director
Dieter Pries
General Manager
Britta Tronke
Sandra Loibl
Intern Account Management
Leonie Casper
Lenticular Artist
Hussein El Rayess
Production Assistant
Yaiza Ríos España
Second Camera Operator
Cristina Campos
Second Production Assistant
Santiago García Suarez
Senior Production Manager
Karin Schmitz
VP Marketing
Christian Hertel
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