The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Physical Product
Annual ID
OS_IP21_019M
About the Work
Bamboo has been essential material for the lives of Japanese. On the other hand, bamboo is facing a decline in demand, and now the bamboo forests are being abandoned. What has this brought? Destruction and disaster to the eco-system. For the SDGs, LIFULL, a leading real estate information company in Japan, brought a solution to this issue.
“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.
As a result, 300 thousand of abandoned trees have been consumed and 6000 square meters of the natural environment has been conserved. Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge.
“Bamboo Sweets” is the world’s first series of sustainable sweets made of abandoned bamboo. LIFULL collaborated with bamboo producers, researchers and chefs, to develop a sustainable eco-system supporting production of the new idea. LIFULL offered the eating experience at its own restaurant, as well as through online and offline stores.
As a result, 300 thousand of abandoned trees have been consumed and 6000 square meters of the natural environment has been conserved. Profit earned from the project is returned to the collaborators to fund continued and expanded efforts for this challenge.
2021 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
LIFULL / Tokyo
Client / Brand
LIFULL / Tokyo
Art Director
Takaya Masuda
Chief Creative Officer
Kohei Kawasaki
Designer
Akihiro Kuwahara
Mikiko Goto
Yoko Mori
Director of Photography
Koichi Takagi
Film Director
Kurando Furuya
Product Manager
Yongbom Seo
Toru Kayama
Writer
Mai Kaneda
Film Producer
Kyoichi Shibukawa
Chef
Riku Yakushijin
Shino Sakamoto
Creative Producer
Hisaya Kato
Event Producer
Takahiro Natsukuri
Yasunori Shioda
Event Production Assistant
Kurumi Furuno
Event Production Designer
Satoshi Funakoshi
Film Production Manager
Daiju Yoshida
Fronted Engineer
Satoshi Ueno
PR Director
Shoko Nojiri
Maki Horiuchi
Megumi Sakamoto
PR Plannner
Akira Yoshino
Hirokatsu Goto
Hiroshi Maruyama
Yohei Ohno
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