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Category
Websites
Annual ID
OS_MO21_014M
About the Work
During the summer of 2020, the nation woke up to what Black people have always seen and experienced: deep racism throughout our country. Americans re-examined everything in an effort to tear down systemic racism, from our biased education system to police reform. For most, those things remained abstract concepts. However the NAACP Atlanta wanted to address the very real symbols of racism in our communities: Confederate monuments.
Today, there are 700+ of these monuments in the U.S. and many Americans are still blind to the hate and history that they truly represent. The NAACP Atlanta needed a modern tool to show people that racism is everywhere, affecting everyone, and it’s as close as their local park and county courthouse. We needed to make “invisible” hate visible.
We developed a multi-platform tool—InvisibleHate.org—that gave everyone who has access to a phone in their pocket the power to hold local governments and communities accountable for removing Confederate monuments across the U.S.
Invisible Hate uses geolocation and an interactive map to allow users to see where these hate symbols stand, and cross-reference verified racist/violent historical documentation associated with each monument. Once users learned about the hate, they were able to directly contact the local representatives responsible for protecting these monuments and demand their removal.
The mobile experience also gives users a creative outlet to “digitally deface” monuments with a library of augmented reality stickers on the site and GIPHY, creating custom images to express their views, which they can then share with the world via social media.
Invisible Hate brought information and truth together through simple, accessible mobile technology, letting Americans take the conversation around Confederate monuments into their own hands and tear down these symbols of hate, all across the country.
Today, there are 700+ of these monuments in the U.S. and many Americans are still blind to the hate and history that they truly represent. The NAACP Atlanta needed a modern tool to show people that racism is everywhere, affecting everyone, and it’s as close as their local park and county courthouse. We needed to make “invisible” hate visible.
We developed a multi-platform tool—InvisibleHate.org—that gave everyone who has access to a phone in their pocket the power to hold local governments and communities accountable for removing Confederate monuments across the U.S.
Invisible Hate uses geolocation and an interactive map to allow users to see where these hate symbols stand, and cross-reference verified racist/violent historical documentation associated with each monument. Once users learned about the hate, they were able to directly contact the local representatives responsible for protecting these monuments and demand their removal.
The mobile experience also gives users a creative outlet to “digitally deface” monuments with a library of augmented reality stickers on the site and GIPHY, creating custom images to express their views, which they can then share with the world via social media.
Invisible Hate brought information and truth together through simple, accessible mobile technology, letting Americans take the conversation around Confederate monuments into their own hands and tear down these symbols of hate, all across the country.
2021 Awards
Total Points: 3
Merit
Credits
Agency
22Squared / Atlanta
Client / Brand
NAACP Atlanta
Production Company
m ss ng p eces / New York
Music / Sound Production Company
Racket Club / New York
Post Production Company
Uppercut / New York
Bare Knuckles / Atlanta
Chief Creative Officer
Matt O'Rourke
Content Creator
MarketSmiths / New York
Creative Director
Alex Lukacs
Creative Technologist
Ryan Srofe
Will Kanellos
Director
Gabriel Cuomo
Executive Producer
Buddy Hall
Dave Saltzman
Producer
Kate Perles
Nicholas Markus
Experience Strategy Director
Harley Jebens
Partner / Creative Director
Nick Crane
Senior Designer
Sean Lopano
Asset Partner
Sandi Bachom
Business Development & Communications Lead
Courtney Jones
CEO
Jean Tang
Chief Legal Officer
Gilly Segal
Developer
Steel Jones
Director of Business Affairs
Nancy Espinal
Director of Immersive Content
Mike Woods
Engineer
Nolan Kramer
Head of Technical Program Management
Tracey Marshall
Operations
Kim Narby
QA Engineer
Jack Zackowitz
Senior Business Manager
Jo Ella Mathis
Senior Project Manager
Malcolm Ward
Senior Technical Program Manager
Michala Darling
Video Editor
Nick Ljubicich
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