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#DecoloniseAutocorrect
Agency Distell - Savanna Cider / Johannesburg + Grey Advertising WPP Team Liquid / Johannesburg + Produce Sound / Johannesburg
Category
Innovation & Transformation / Innovation in Mobile
Annual ID
OS_MO21_033M
About the Work
South Africa is no longer a British colony, but our phones are still colonised. Autocorrect still only recognises one of our 11 official languages. You guessed it… English.
Our right to be addressed in our mother tongues are enshrined in our Constitution, but not in our mobile devices. And it’s killing our indigenous languages.
Savanna Cider is always in need of fresh ideas that keep the brand top of mind while building on its quirky and unapologetic brand character that made it one of South Africa’s most loved and iconic brands and so it took up the cause to allow each citizen to express themselves in their mother tongue by providing people with an audaciously simple mobile tool.
Hands up if you knew that words contained in contact files on mobile phones are not checked for spelling by autocorrect. By providing downloadable contact files containing 500 of the most-used words in South Africa’s 10 other official languages, we could circumnavigate any Autocorrect snafus.
What makes this idea truly innovative is the subversion of state-of-the art technology. Many innovations in mobile technology involve downloading bulky applications and software. Our tool simply leverages existing keyboard software, by making the contact files available to save instantly at https://savannacider.com/decolonise
Our right to be addressed in our mother tongues are enshrined in our Constitution, but not in our mobile devices. And it’s killing our indigenous languages.
Savanna Cider is always in need of fresh ideas that keep the brand top of mind while building on its quirky and unapologetic brand character that made it one of South Africa’s most loved and iconic brands and so it took up the cause to allow each citizen to express themselves in their mother tongue by providing people with an audaciously simple mobile tool.
Hands up if you knew that words contained in contact files on mobile phones are not checked for spelling by autocorrect. By providing downloadable contact files containing 500 of the most-used words in South Africa’s 10 other official languages, we could circumnavigate any Autocorrect snafus.
What makes this idea truly innovative is the subversion of state-of-the art technology. Many innovations in mobile technology involve downloading bulky applications and software. Our tool simply leverages existing keyboard software, by making the contact files available to save instantly at https://savannacider.com/decolonise
2021 Awards
Total Points: 3
Merit
Credits
Agency
Grey Advertising WPP Team Liquid / Johannesburg
Client / Brand
Distell - Savanna Cider / Johannesburg
Music / Sound Production Company
Produce Sound / Johannesburg
Animator
Bohlale Radebe
Francois Venter
Art Director
Marais Janse Van Rensburg
Chief Creative Officer
Fran Luckin
Group Creative Director
Steph Van Niekerk
Francois du Preez
Executive Creative Director
Glenn Jeffery
Producer
Linda Hauser
Digital Creative Director
Kristoff Smith
UI Designer
Michael Williams
Account Director
Brett David
Buisness Director
Jacqui Howard-Tripp
Client Representative
Eugene Lenford
Irmie Marman
Lazola Dali
Maija-Liina Hansen-Chipps
Community Manager
Lungile Mdaki
Palesa Mavuka
Trevor Ngwenya
Za'ahira Mahomed
Data Analytics
Zaheer Adhikari
Developer
Siyabonga Hlengwa
Project Manager
Leezl Kaschula
SEO
Craig Wilson
UX
Kathrine Pelser
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