The One Show
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Category
Use of Licensed Music
Annual ID
OS_MS21_006G
About the Work
In March 2020, the world suddenly stopped. Half the world was under lockdown. There was sadness. There was fear. Yet underneath it was a stronger force: solidarity.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
Produced in only seven days and featuring footage shot less than 24 hours before its release, the film achieved 205M+ online views, drove 358K users to the help page and increased social sentiment around Facebook by 95%.
To illustrate this, we released “Never Lost,” a meditation on the power of human connection at a time when the simple act of looking at another person’s face was how we carried on. Set to an excerpt from Kate Tempest’s poetic 2019 song “People’s Faces,” the film showcased the humanity taking place on Facebook’s apps to reinforce their Community Help feature and remind people that we’re never lost if we can find each other.
Produced in only seven days and featuring footage shot less than 24 hours before its release, the film achieved 205M+ online views, drove 358K users to the help page and increased social sentiment around Facebook by 95%.
2021 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Droga5 / New York
Client / Brand
Facebook / New York
Music / Sound Production Company
Wave Studios / New York
Post Production Company
Blacksmith / New York
Art Director
Oscar Gierup
Paul Oberlin
Chief Creative Officer
Felix Richter
Tim Gordon
Creative Director
Dustin Tomes
Jono Paull
Marybeth Ledesma
Thom Glover
Design Director
Maria Wan
Editor
Nina Sacharow-Taylor
Executive Producer
Mike Hasinoff
Music Supervisor
Mike Ladman
Producer
Carlos Valvidia
Strategy Director
Cathy Song
Creative Chairman
David Droga
Group Communications Strategy Director
Yan Wang
Senior Communications Strategist
Christin Wiegand
Senior Designer
Eli Hochberg
Account Director
Gabrielle Barbuto
Account Manager
Roxanne Alberts
Account Supervisor
Chelsea Elliott
Colorist
Mikey Pehanich
Group Account Director
Susan Pratchett
Senior Business Manager
Paul Van Dorpe
Senior Project Manager
Simon Jolly
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