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2021 One Show - Music & Sound Craft

Missing Voices

Agency Archer Troy / México + La Tuna / México

Client Voces de la Ausencia

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Category

Custom / User-Generated Content

Annual ID

OS_MS21_024M

About the Work

The National Anthem is brodcasted daily at midnight and it had been the same for more than 50 years, with the same voices from a men, women and kids chore. But it’d never being done only by women voices. That’s why we reached out for 9 mothers, daughters and sisters from feminicide victims in Mexico, that sung the National Anthem a capella, alongside Frida Guerrera. Then, one by one the 9 women stopped singing and disappeared every 10 seconds, portraying how does it feels to lose the voice of a woman daily. Using one of the most emblematic Mexican songs as a warcry of justice to give a voice to this problem in Mexico.

2021 Awards

Total Points: 3

Merit

Credits

Agency

Archer Troy / México

Production Company

La Tuna / México

Chief Creative Officer

Mike Arciniega

Creative Director

Alejandro Junco

Editor

Edwin Lara

Executive Creative Director

Carlos Fernandez Oxte
Abraham Quintana

Executive Producer

Brandon Aldape

Producer

Emmanuel García

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