The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Licensed Music
Annual ID
OS_MS21_027M
About the Work
Apple Music’s BASE:LINE is the playlist of the NBA. So what does that sound like during an NBA season defined by a pandemic and an uprising against racial injustice? To reflect the unprecedented circumstances of the 2020 season, we collaborated with artist Tobe Nwigwe to feature his purpose-driven track ‘Make it home’ for our BASE:LINE campaign launch film. It aired during the NBA finals with a message of hope and solidarity for fans and players alike. Ultimately, the campaign increased streams of ‘Make it home’ by 7,569%.
2021 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Apple / Los Angeles
Client / Brand
Apple / Los Angeles
Production Company
Every/Other
Director
Rohan Blair-Mangat
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