The One Show
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Category
Craft / Writing
Annual ID
OS_PT21_063M
About the Work
THE PROBLEM
Those in the cannabusiness are contending with a casserole of regulations as states juggle the pros and cons of legalizing marijuana following America’s War on Drugs.
THE INSIGHT
Yet, at the same time, states which keep weed illegal are home to a surprising number of legal activities, like texting and driving, using a flamethrower, even having sex with farm animals.
THE SOLUTION
Underscore the hypocrisy.
Show how cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code.
Those in the cannabusiness are contending with a casserole of regulations as states juggle the pros and cons of legalizing marijuana following America’s War on Drugs.
THE INSIGHT
Yet, at the same time, states which keep weed illegal are home to a surprising number of legal activities, like texting and driving, using a flamethrower, even having sex with farm animals.
THE SOLUTION
Underscore the hypocrisy.
Show how cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code.
2021 Awards
Total Points: 3
Merit
Credits
Agency
Mischief @ No Fixed Address / New York
Client / Brand
Monogram
Chief Creative Officer
Greg Hahn
Copywriter
Hunter Fine
Executive Creative Director
Bianca Guimaraes
Kevin Mulroy
Business Manager
Leila Chee
President
Kerry McKibbin
VP Content
Will Dempster
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