The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Illustration
Annual ID
OS_PT21_069M
About the Work
Covid-19 forced everyone to remain in confinement, on top of that, Colombians had one of the longest quarantines of all countries, turning trips to pools, rivers and beaches into far dreams and expectations. This desperation to go back to these moments took over social networks, even hashtags such as #trowmeback #takemeback #takemetherenow became trends during those months of confinement.
Aguila Light beer, is the summer beer. A drink that accompanies those beach moments, river walks and a days at the pool with friends, so inspired by all the colors of Colombia we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles,
Aguila Light beer, is the summer beer. A drink that accompanies those beach moments, river walks and a days at the pool with friends, so inspired by all the colors of Colombia we decided to turn each of the photos shared on social networks into illustrations that became part of a colorful world and take part in a limited edition bottles,
2021 Awards
Total Points: 3
Merit
Credits
Agency
MullenLowe SSP3 / Bogotá
Client / Brand
AB inBev / Bogotá
Art Director
Julián Olivares
Laura Arcila
Nestor Benjumea
Chief Creative Officer
Carlos Andrés Rodríguez
Creative Director
Diego Muñoz
Juan David Pardo
Account Director
Jose Hoyos
Chief Executive Officer
Francisco Samper
Chief Operating Officer
Juan Pablo García
Marketing Director
Miguel Merino
Marketing Manager
Maria Alejandra Ruiz
Planner Director
Carolina Mejía
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