The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Typography / Typeface Design
Annual ID
OS22_DE075M
About the Work
Evolve our beloved wordmark into a working typeface for sub-brands and hero moments. In a world of templatized sameness, our success is a story of growing up and staying weird. The Mailchimp Logotype works to maintain a precise balance between the sophisticated and the surreal (bucking reductive, over-simplified design trends), to better chart our unique path and expression. The solution seeks to amplify Mailchimp as a beacon for its customers, a message to growing brands to nurture their idiosyncrasies and preserve what makes them different.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Mailchimp
Executive Producer
Paul Byk
Typographer
Caroline Bagley
Group Design Director
Christian Widlic
Related Awards
