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2022 One Show - Design

Hennesscreen

Agency BETC / Paris + GUM / Paris + General Pop / Paris

Client Hennessy

Category

Craft / Art Direction

Annual ID

OS22_DE138M

About the Work

To celebrate the 150th anniversary of Hennessy XO cognac, and to create a modern storytelling around its tasting, we created a unique experience: Hennesscreen: the first film that can only be viewed through a glass of Hennessy Cognac. An anamorphic animation film in which the glass, functioning as a lens, allowed connoisseurs at pop up stores and art fairs to see it during the ritual 3 minutes while they let the cognac breathe before tasting it. Hennesscreen is a unique experience, made to reinterpret the ritual of tasting XO cognac, through the media of a glass of Hennessy cognac.

2022 Awards

Total Points: 3

Merit

Credits

Agency

BETC / Paris

Production Company

General Pop / Paris

Music / Sound Production Company

GUM / Paris

Copywriter

David Campese

Chief Creative Officer

Stephane Xiberras

Illustrator

Ugo Gattoni

Art buyer

Karine Grealou
Lola Burban

Assistant art director

Ulysse Lagriffoul

Director/Animation

Pacôme Gabrillague
Sabine Lineres

Music Creative Director

Christophe Caurret

Post producer

Annelise Mallard
Inès Brianceau

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