The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design


Agency BETC / Paris + GUM / Paris + General Pop / Paris

Client Hennessy


Craft / Art Direction

Annual ID


About the Work

To celebrate the 150th anniversary of Hennessy XO cognac, and to create a modern storytelling around its tasting, we created a unique experience: Hennesscreen: the first film that can only be viewed through a glass of Hennessy Cognac. An anamorphic animation film in which the glass, functioning as a lens, allowed connoisseurs at pop up stores and art fairs to see it during the ritual 3 minutes while they let the cognac breathe before tasting it. Hennesscreen is a unique experience, made to reinterpret the ritual of tasting XO cognac, through the media of a glass of Hennessy cognac.

2022 Awards

Total Points: 3




BETC / Paris

Production Company

General Pop / Paris

Music / Sound Production Company

GUM / Paris


David Campese

Chief Creative Officer

Stephane Xiberras


Ugo Gattoni

Art buyer

Karine Grealou
Lola Burban

Assistant art director

Ulysse Lagriffoul


Pacôme Gabrillague
Sabine Lineres

Music Creative Director

Christophe Caurret

Post producer

Annelise Mallard
Inès Brianceau


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