The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2022 One Show - Design


Agency Tencent In-House / Shenzhen

Client Tencent Youth Science Festival


Craft / Printing & Paper Craft

Annual ID


About the Work

Tencent Youth Science wanted to design an interactive poster for children that can turn into postcards and with a little handcraft, toys. Scan the QR Code on postcard to receive an e-book “Becoming Scientist”. As a result, more UGC have been created and shared on social media, eventually accumulating 5.2 million e-book downloads. Science is a game. To those who look up to the sky and wondered.

2022 Awards

Total Points: 3



Internal / In-House Agency

Tencent In-House / Shenzhen

Art Director

Ken Lin

Executive Creative Director

Akae Wang


Raintree Chan

Project Manager

Nina Lin

Assistant General Manager

Xiaolan Liu

General Manager

Vincent Li


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