The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Printing & Paper Craft
Annual ID
OS22_DE157M
About the Work
Tencent Youth Science wanted to design an interactive poster for children that can turn into postcards and with a little handcraft, toys. Scan the QR Code on postcard to receive an e-book “Becoming Scientist”.
As a result, more UGC have been created and shared on social media, eventually accumulating 5.2 million e-book downloads. Science is a game. To those who look up to the sky and wondered.
2022 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Tencent In-House / Shenzhen
Art Director
Ken Lin
Copywriter
Akae Wang
Yuanmeng Liu
Executive Creative Director
Akae Wang
Illustrator
Raintree Chan
Project Manager
Nina Lin
Assistant General Manager
Xiaolan Liu
General Manager
Vincent Li
Related Awards
