The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Trailers & Teasers
Annual ID
OS22_MI034S
About the Work
“The Soul of America” is an ad created for the Spike Lee film Da 5 Bloods. Midway through the film’s marketing campaign, America was rocked by the tragic murder of George Floyd. In response to this harrowing event, Black American voices at our agency pitched Netflix on a new piece that would reflect the themes of the film and their connection to real-life injustices that, for too long, have been swept under the rug. Rather than relying on footage from the film itself, this ad utilizes interviews with the director and lead actors, alongside footage from one of Dr. Martin Luther King Jr.’s most iconic speeches. “The Soul of America” delivers an important message about the stakes of America’s struggle with racism—a message that transcends the marketing of a film and resonates to this day.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Narrator, Inc. / Los Angeles
Creative Director
Michael S. Washington
Editor
Michael S. Washington
Executive Producer
Josh Oreck
Producer
Adrian Kennedy
Sound Designer
Thomas Brewer
Writer
Michael S. Washington
Re-recording Mixer
Thomas Brewer
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