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Category
Casting
Annual ID
OS22_MI038S
About the Work
With the world’s population stuck inside due to a global pandemic, there was a major drop in social interactions and with it the need to freshen your breath with gum. One very long year later, we found ourselves on the verge of an opportunity, a global and cultural phenomenon: our re-emergence.
Enter our film for Extra. We wanted to dramatize just how joyous our return to the world could be. So we crafted a storyline that hit close to home, reminding people that when it’s time to put on jeans and get close again you’re going to need to something to freshen up first: Extra Gum.
Enter our film for Extra. We wanted to dramatize just how joyous our return to the world could be. So we crafted a storyline that hit close to home, reminding people that when it’s time to put on jeans and get close again you’re going to need to something to freshen up first: Extra Gum.
2022 Awards
Total Points: 21
Silver Pencil
Credits
Agency
Energy BBDO / Chicago
Client / Brand
Mars Wrigley
Production Company
MJZ
Post Production Company
Final Cut
Chief Creative Officer
Josh Gross
Pedro Perez
Creative Director
Colin O'Toole
Hansel Quintela
Lucas Owens
Monique Kaplan
Director
Nick Ball
Director of Photography
Seamus McGarvey
Editor
Jeff Buchanan
Executive Creative Director
Kenny Blumenschein
Executive Producer
Emma Wilcockson
Meghan Lang Bice
Suzy Ramirez
3D Motion Designer
Jaehyuk Choi
Assistant Editor
Sophie Solomon
Global Strategy Director
Ryan Smith
Head of Design
Hung Vinh
President / Executive Producer
David Zander
Account Director
Lauren Randall
Account Executive
Emma Rehnberg
Account Supervisor
Lucie Lavard
Assistant Audio Engineer
Amanda Fuentes
Assistant Colorist
Sam Ziaie
Audio Engineer
Terressa Tate
Colorist
Ricky Gausis
Coordinator
Alex Zhao
Director of Production Services
Frank Tavolino
First Assistant Director
Max Morales
Global Deployment Director
Katherine Vicari
Global Deployment Manager
Elle O'Malley
Group Talent Manager
Mariellen Golfis
Head of Integrated Production
John Pratt
Head of Production
Ana Orrach
Managing Director
Lianne Sinclair
Music Business Coordinator
Karolina Barej
Production Designer
Veronica Romero
Project Manager
Kate Gothing
Senior Business Manager
Gina Stevanovich
US Managing Director
Justin Brukman
Wardrobe Stylist
Sol Montalvo
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