The One Show
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Category
Sound Design
Annual ID
OS22_MS022B
About the Work
The first Hellblade game has become an unforgettable experience for 5 million players around the world. Specialised media has catalogued it as ‘a masterclass of atmosphere, storytelling, and the marriage of mechanical and conceptual design’.
After giving birth to such an icon of the gaming industry, we had to prove to our audience that Hellblade 2 will keep the same standards of its predecessor. The main challenge was to demonstrate that a game that is still under production will end up with the same level of craft.
The copywriting is inspired by the story of the game, where Senua - young woman with a troubled life, exacerbated by severe psychosis – takes us through her personal journey. She is now taking us through a journey of painstaking production, including the analysis of Icelandic topography and recording its natural sounds from creepy caves. Her voice is teasing the audience about the upcoming game release by mixing fiction with reality.
The resulting video combines originally produced CGI abstracts, in-game and in-engine footage, motion graphics and behind-the-scenes footage. The original soundtrack was created by the experimental folk band Heilung and is based on texts and runic inscriptions from the Viking Age.
After giving birth to such an icon of the gaming industry, we had to prove to our audience that Hellblade 2 will keep the same standards of its predecessor. The main challenge was to demonstrate that a game that is still under production will end up with the same level of craft.
The copywriting is inspired by the story of the game, where Senua - young woman with a troubled life, exacerbated by severe psychosis – takes us through her personal journey. She is now taking us through a journey of painstaking production, including the analysis of Icelandic topography and recording its natural sounds from creepy caves. Her voice is teasing the audience about the upcoming game release by mixing fiction with reality.
The resulting video combines originally produced CGI abstracts, in-game and in-engine footage, motion graphics and behind-the-scenes footage. The original soundtrack was created by the experimental folk band Heilung and is based on texts and runic inscriptions from the Viking Age.
2022 Awards
Total Points: 9
Bronze Pencil
Credits
Agency
McCann / London
Production Company
Craft / London
Art Director
Justin Blampied
Chief Creative Officer
Laurence Thomson
Rob Doubal
Director
Nathan McGuinness
Executive Creative Director
Jamie Mietz
Sanjiv Mistry
Executive Producer
Alec Christie
Producer
Patrick Haynes
Assistant Editor
Jon Mesher
3D Motion GFX
Jesper Nybroe
3D VFX
Parliament / London
Account Associate
Tayo Ruddock
Account Director
May Sinlapa
Business Director
Oscar Flintoft
Chief Production Officer
Sergio Lopez
Creative Producer
Dan Skinner
Gaming Studio
Ninja Theory
Global Integrated Marketing Director
Michael Flatt
Global Integrated Marketing Lead
Jack White
Global Product Marketing Manager
Kristian Cotter
Grade
Stefan Sonnenfeld
Head of Integrated Production
Sophie Chapman-Andrews
Managing Partner
Sailesh Jani
Music Composition
Dan Diaz
Senior Creative
Hetu Negri
Juan Peirano
Senior Global Product Marketing Manager
Lisa Humphries
Senior Project Manager
Georgia Wettenhall
Sound Design
Chad Hughes
Sound Mix
Robin Hollings
Studio Head
Dom Matthews
Trailer Editor
Micky Tsang
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