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Chicago Not In Chicago
Agency Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
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Category
Experiential & Installations / Experiential & Immersive
Annual ID
OS22_OH006G
About the Work
The City of Chicago wanted to advertise its new master brand platform ‘Chicago. City of Stories”. However, instead of telling Chicago stories in Chicago, we’ve decided to show that our stories go way beyond our borders. Why? Because Chicago has influenced most of the major cities across the Globe and only a few people know about it. That’s true, Chicago is truly a trailblazing city of firsts. We were the first city to ever have a skyscraper, we're home to house and electric blues music, we invented the first Ferris Wheel, American Cinema Industry, and even the first cellphone was created here. So, to tell all these stories, we’ve made the first Chicago tour in NYC to highlight that the big apple is full of Chicago inventions and contributions. A Chicagoan comedian guided the tour through sixteen landmarks and explained to New Yorkers how many things surrounding them originated in the windy city, like the Flat Iron Building, the World Trade Center, the Coffee Maker, and much more. But NYC wasn't the only target. The campaign with posters, films, and social content depicted how Chicago has influenced capitals worldwide, like London, Paris, Tokyo, and so many others. In the end, Chicago has become the talk of the town. Of every town.
We’ve turned a regular NYC bus tour in NYC into a huge piece of media to advertise Chicago. This gigantic and mobile billboard went through all the major tourist spots in the Big Apple highlighting how Chicago has influenced New York. Also, we’ve displayed posters and billboards across Chicago and NYC to show how Chicago’s influence go way beyond NYC. It embraces cities all over the globe, such as: Berlin, Melbourne, Paris, Mexico City, London, São Paulo, and many others.
We’ve turned a regular NYC bus tour in NYC into a huge piece of media to advertise Chicago. This gigantic and mobile billboard went through all the major tourist spots in the Big Apple highlighting how Chicago has influenced New York. Also, we’ve displayed posters and billboards across Chicago and NYC to show how Chicago’s influence go way beyond NYC. It embraces cities all over the globe, such as: Berlin, Melbourne, Paris, Mexico City, London, São Paulo, and many others.
2022 Awards
Total Points: 45
Gold Pencil
Credits
Agency
Energy BBDO / Chicago
Design Firm
Black Madre
Client / Brand
World Business Chicago / City of Chicago
Production Company
Flare / Chicago
Chief Creative Officer
Josh Gross
Pedro Perez
Chief Marketing Officer
Michael Fassnatch
Creative Director
Andre Maciel
Director
Geoffrey Neal
Editor
Jenny Schaye
Executive Creative Director
Ioana Filip
Jonathan Fussell
Executive Producer
Jeff Davis
Mitch Monzon
Strategist
Beatriz Perrote
Leticia Alves
Creative Director / Art Director
Rodolfo Fernandes
Creative Director / Copywriter
Ricardo Salgado
Integration Strategy Director
Tori Ofenlock
Motion Graphic Designer
Jaehyuk Choi
Senior Art Director
Gabriel Barrea
Senior Copywriter
Z´é Baldin
Senior Designer
So A Ryu
Account Team
Fernanda Lemos
Tayna Boaventura
Account Director
Billy Jones
Associate Director, Project Manager
Caroline Helms
Chief of Staff
Alison Bouchard
Colorist
Ken Wald
Community Manager
Amaka Anwuta
Consumer Experience Director
Cori Johnson
Deputy Director of Digital Strategy
Kikora Mason
Director of Creative Services
Erin Welsh
Director of Integration Strategy
Leah Gritton
Director of Marketing
Sky Patterson
Executive Director
Tina Castro
Executive Director of Music
Daniel Kuypers
Executive Post Producer
Jenny McDonald
Experience Design Director
Crista Conaty
Group Account Director
Jeremy Kanefsky
Head of Integrated Production
John Pratt
Post Producer
Lauren O'Machel
Project Manager
Colleen Stone
Senior Music Producer
Claire O'Connor
Sound Engineer
Ben Treimer
Web Developer
Derek Fansler
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