The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Photography
Annual ID
OS22_OH069M
About the Work
Lockdown brought a new element to the desolate urban landscape: People dining at the streets. Uncomfortable positions, improvised furniture, and arguable hygiene, made the whole street-dining thing a not so pleasant experience.
Our street photographer captured Burger King customers on the spot. These fresh and raw slices of life built an insightful campaign created with an anticipating mind, and an optimist heart. The day Burger King was re-opening we were ready to announce it, celebrating that finally, the days of having a Whopper next to a dog enviously staring at your lunch, were over.
Our street photographer captured Burger King customers on the spot. These fresh and raw slices of life built an insightful campaign created with an anticipating mind, and an optimist heart. The day Burger King was re-opening we were ready to announce it, celebrating that finally, the days of having a Whopper next to a dog enviously staring at your lunch, were over.
2022 Awards
Total Points: 3
Merit
Credits
Agency
INGO / Hamburg
Ogilvy Germany
Client
Danny Wilming
Kira Hamer
Klaus Schmaeing
Paula-Isabelle Stahlhut
Client / Brand
Burger King Germany / Hannover
Media Distribution Company
CAW Media GmbH / Buende
Art Director
Guillermo Aliaga-Pueyrredón
Chief Creative Officer
Bjoern Bremer
Copywriter
Tomás O'Gorman
Photographer
Jules Esick
Creative Chairman
Dr. Stephan Vogel
Managing Director / Chief Creative Officer
Tobias Ahrens
Account Management
Amelie Schwall
Art Buying
Magdalena Bulle
Simone Kliesch
Creative Intern
Shlomo Genchin
Creative Intern / Graphic Design
Alexa Bortz
Media Manager
Melanie Schwarz
Related Awards
