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Notes IPA
Agency Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
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Category
Experiential Radio & Audio
Annual ID
OS22_RA034M
About the Work
Notes IPA is the first beer crafted to teach you guitar. While physical labels on cans of Notes IPA teach you how to grip four foundational guitar chords (C, D, G and E minor), we used augmented reality to create an experience that was both educational and musical. By scanning the Snapchat code on the labels of Notes IPA, you can activate a shareable AR guitar lesson right on the can that allows you to hear how the chords should sound and turn the can into a playable instrument. Every pull tab is fitted with a custom-made guitar pick – designed to pop open the beer and pop off so you can play guitar for real.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Zulu Alpha Kilo / Toronto
Client
Rich Buceta
Dan Bronson
Danielle Palermo
Client / Brand
SingleCut Beersmiths / New York
Production Company
zulubot / Toronto
Table of Content / New York
Art Director
Philippe Visaya
Chief Creative Officer
Zak Mroueh
Creative Director
Zak Mroueh
Designer
Zoe Kim
Kevin Sato
Director of Photography
Sean Donnelly
Photographer
Sean Donnelly
Writer
Victoria Lee
Associate Creative Director / Art Director
Kevin Sato
Associate Creative Director / Writer
Vinay Parmar
Head of Design
Stephanie Yung
Account Team
Erin McManus
Director of Integrated Production
Ola Stodulska
Director of Interactive Production
Ece Inan
Lead Interactive Artist
Andrew Martin
Planning Team
Spencer MacEachern
Shaunagh Farrelly
Post Production Assistant
Noah Mroueh
Product Design
Sparks Innovation
Social Media Editor
Cecilia Bernasch
Studio Director
James Graham
Studio Team
Jeannette Downes
Ashleigh O'Brien
Mila Lukezich
Web Development Team
Gillian Black
Ariana Emond
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