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Handbutts
Agency Wunderman Thompson Switzerland AG / Zürich + Geberit International AG / Jona + Eqal Visual Productions AG / Zürich
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Category
Craft / Use of Visuals
Annual ID
OS22_SM095M
About the Work
Situation
You can't show naked bottoms in social media. They are censored immediately. But the main feature of the Geberit AquaClean is its butt shower – and this function has to be shown as precisely as possible.
Idea
With the "Handbutts" we found a visual twist to show a butt cleaning - without actually showing it. With these handbutts, Geberit can show the product benefit in a pictorial way for the first time.
Execution
Seeing so much naked skin in unfamiliar places like your social media feed is an absolute eyecatcher. The brain plays the appropriate trick: it is suggested that it is a bare bottom. The resolution follows through a zoom that reveals the butts to actually be hands washing themselves below a stream of water. And so the viewers then also take the message with them: Using a shower toilet is like washing your hands for your bottom.
2022 Awards
Total Points: 3
Merit
Credits
Agency
Wunderman Thompson Switzerland AG / Zürich
Client / Brand
Geberit International AG / Jona
Production Company
Eqal Visual Productions AG / Zürich
Art Director
Cedric Fuchs
Copywriter
Julia Staub
Chief Creative Officer
Swen Morath
Creative Director
Annette Häcki
Account Manager
Anita Roll
Corina Carabelli
Business Director
Stephan Lanz
Content Manager Geberit AquaClean
Selina Della Rossa
Desktop Publisher
An Le
Kim Prinzing
Graphic Design
Aylin Friedrich
Jael Abderhalden
Head Geberit AquaClean
Margit Pfeifer
Marketing Campaign Manager Geberit AquaClean
Susanne Wyss
Photography & Film
Karine Welter
Oliver Rust
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