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Category
Long Form Video / Single
Annual ID
OS23_BE057M
About the Work
division7 director Joshua Kissi’s latest Christmas film for Chevrolet is a heartwarming and nostalgic ode to the simpler times. “The Holidays With Mrs. Hayes” tells a fictional 65 year-old story of love, loss and the importance of family, chosen and blood alike. The film begins with an elderly woman sitting in a turquoise-colored 1957 Chevy Bel Air station wagon, seemingly unable to get the car to start. We are then transported to the 1960’s where a younger version of the woman is sitting in the same car beside who we come to know as her husband, who sadly loses his life in the Vietnam War. After the tragedy, the woman grows to cherish the car and the memories associated with it. Washing it while the neighborhood kids play in the background, here is where we are introduced to ‘Billy’, one of Mrs. Hayes’s neighbors. Billy grows up helping Mrs. Hayes with odd jobs and in turn Mrs. Hayes helps out all the neighborhood, giving out rides in her Chevrolet, turning the interior into a space station for the kids to play in, much like her, Billy and the children grow older having fond memories of the Bel Air.
Kissi doesn’t just deliver a believable story; he delivers a car commercial hidden within a work of art. From beginning to end, we not only grow to love the characters, but the car itself also. The film ends with Mrs.Hayes in the present, sitting in her Chevy, turning the key to no avail, until a middle-aged man appears in the parking lot, Billy. All grown up and with his own family, he offers Mrs.Hayes a ride. It’s Christmas day and Billy and his family pull up to Mrs. Hayes’s house in, you guessed it, her 1957 Bel Air. That is the joy of the holidays, it is the memories we keep alive, it is the appreciation of those we love and Kissi delivers a message and a commercial we’ll remember for many Christmases to come.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Commonwealth//McCann / Detroit
Production Company
division7
Post Production Company
AFX Creative
Cabin Edit
Director
Joshua Kissi
Director of Photography
Patrick Golan
Editor
Nathan Rodgers
Executive Producer
David Richards
Kamila Prokop
Producer
Mike Olk
Sara D'Alessio
colorist
Derek Hansen
Production Designer
Allesandra Marvelli
Production Supervisor
Katie Murphy
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