The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Brand-Side / In-House

R.I.P. Leon

Agency Apple / Cupertino

Client Apple

Category

Video Content / Single

Annual ID

OS23_BS003G

About the Work

To introduce the new “unsend a text” feature for iOS, we enlisted the highly sought-after acting finesse of Leon, the lizard. Leon tactfully plays the role of “dead lizard” while his entrusted guardian frets over the worst thing that could possibly have happened. He had one job. In the background, the slowed chords of Hanni El Khatib’s “Alive” hang awkwardly with nothing our guardian’s anxiety filling the silence between. He dispatches the fatal news. Then, as if waking from the dead, Leon spins over and Hanni rejoices “I can’t believe I’m alive, spun around, flipped upside down, I’m alive”. The iMessage is frantically unsent and our guardian’s career as the neighborhood lizard-sitter lives to see another day.

2023 Awards

Total Points: 45

Credits

Internal / In-House Agency

Apple / Cupertino

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