The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2023 One Show - Brand-Side / In-House

Action Mode

Agency Apple / Cupertino

Client Apple

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Category

Video Content / Single

Annual ID

OS23_BS009S

About the Work

A mother uses her iPhone 14 to film her child’s field day race. And we see how the iPhone camera’s Action mode feature turns rough, shaky footage into high quality stabilized video.

2023 Awards

Total Points: 21

Credits

Internal / In-House Agency

Apple / Cupertino

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