The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Video Content / Single
Annual ID
OS23_BS018M
About the Work
Launch ad for Apple’s new iPhone 14 Pro, showing new video and photography features like Action mode, 4K Cinematic mode, and 48 Megapixel Pro Raw.
2023 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Apple / Cupertino
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