The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Video Content / Single
Annual ID
OS23_BS021M
About the Work
This film was first shown at the Apple Fall Event to introduce Apple Watch Series 8. It's a rollercoaster ride through a myriad of health and wellness features both existing (ECG, heart rate monitoring) and new (Cycle Tracking, car crash detection) in order to show how an already amazing device has become "Amazinger."
2023 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Apple / Cupertino
Production Company
MJZ / Los Angeles
Post Production Company
Exile / Santa Monica
Related Awards
