The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Popular Culture Impact
Annual ID
OS23_CD012M
About the Work
Male violence against women and girls is an epidemic in the UK. A woman dies at the hands of a man every three days and 97% have been sexually harassed. For too long women have had to adapt their behaviour. But it’s not them who need to change: it’s men. Particularly the ones who stand by and let misogynistic behaviour go unchallenged. ‘Have a word with yourself, then your mates’ is a simple but powerful behavioural science insight that gives men a practical and easily achievable role in solving the problem. It was important not to alienate men, but for them to feel like they were allies. It ran on social media, cinemas and Premier League football games, confronting men wherever they would be so we could tackle this epidemic.
It worked. 65% of social commentary was by men. Influencers shared it with their millions of followers, schools have incorporated our film into their curriculum and the UN is including it in education materials being rolled to millions of men. It also unlocked a further £18 million in funding to help create a legacy for generations of women to come, by educating and changing the behaviour of the men and boys of today.
3.1billion earned impressions
307million earned reach
65% of social commentary was by men
77% positive sentiment
It worked. 65% of social commentary was by men. Influencers shared it with their millions of followers, schools have incorporated our film into their curriculum and the UN is including it in education materials being rolled to millions of men. It also unlocked a further £18 million in funding to help create a legacy for generations of women to come, by educating and changing the behaviour of the men and boys of today.
3.1billion earned impressions
307million earned reach
65% of social commentary was by men
77% positive sentiment
2023 Awards
Total Points: 3
Merit
Credits
Agency
Ogilvy UK / London
Production Company
Spindle Productions / London
Art Director
Andy Forrest
Nicola Wood
Chief Creative Officer
Andre Laurentino
Copywriter
Andy Forrest
Nicola Wood
Creative Director
Andy Forrest
Nicola Wood
Director
Molly Burdett
Director of Photography
Adric Watson
Editor
Tim Swaby
Executive Producer
Lou Gagen
Producer
Chris Anthony
Eleanor Hardcastle
Agency Producer
Christina Bell
Chief Executive Creative Director
Jules Chalkley
Executive Creative Director of Design
Luke Ridgway
Senior Producer
Heather Hart
Account Director PR
Gemma Ginsberg
Assistant Producer
Eva McAlpine
Behavioural Science
Tara Austin
Client Partner PR
Fola Odumosu
Colorist
Simon Bourne
Executive Creative & Strategy
Charlie Coney
Line Producer
Rachel Bashford
Senior Film Producer
Sally Miller
Sound Design Producer
Robson Yeo
Sound engineer
Toby Griffin
Stills Photographer
James O'Jenkins
Strategy
Andrew Lopez
Bianca Novaes
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