The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Single Region or Market / Non-Profit / Charity
Annual ID
OS23_CE027M
About the Work
In Germany, an ambulance should arrive within 8 minutes after an emergency call. But this has changed dramatically. Every second emergency response is delayed.
With the omnipresence of smartphones, onlookers have become a huge issue. These “civilian paparazzi” take photos of victims and impede life-saving rescue operations with their sensationalism. Although it became a criminal offense in January 2021, action is rarely taken against ruthless onlookers.
Our idea: Turning smartphones from problem boosters into problem solvers. We have developed an innovative digital pattern, that functions like a camouflaged QR code, to trick smartphone cameras.
When an onlooker tries to capture a rescue operation with his smartphone, a message will pop up on the display - confronting the onlooker with his wrongdoing and educating him about proper behavior at accident scenes.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Scholz & Friends
Production Company
Element E / Hamburg
Art Director
Alexander Moers
Alexandre Levesque
Anna Cringle
Christoph Hof
Kim Ilausky
Malte Preiss
Philip Maaß
Waldemar Grunt
Copywriter
Alannah Stritch
Jens Christl
Merlin Meiss
Chief Creative Officer
Matthias Spaetgens
Olivier Nowak
Creative Director
Christoph Schlossnikel
Ramona Junggeburth
Director
Waldemar Obermann
Executive Creative Director
Oliver Handlos
Motion Designer
Jürgen Krugsperger
Photographer
André Wagenzik
Account Manager
Felicitas Diepolder
Heiko Franke
Yvonne Haupt
Cutter
Torben Brodersen
Head of Marketing
Claudia Hauptmann
Head of Online Communication
Tanja Böttcher
Managing Creative Director
Robert Krause
Member of Regional Board
Jörg Koch
National Executive
David Kreuziger
Press spokesperson
Therese Raatz
UX designer
Maximilian Hentschel
Related Awards
