The One Show
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Category
Spatial Design / Experiential & Immersive
Annual ID
OS23_DE027S
About the Work
THE CHALLENGE
In 2021, 85 million suspected pieces of child sexual abuse material (CSAM) were found online. In the past year, it grew at an alarming rate of one film or image uploaded every two seconds. The Canadian Centre for Child Protection needed to make people understand this unfathomable number in order for the gravity of the situation to hit home. This is a global problem. So, we needed global scale.
THE INSIGHT
In the summer months, film festivals take over cities around the world. In cultural meccas like Cannes, Venice and New York, the world’s biggest stars gather to share, promote and celebrate the films they’ve made that year. These films are celebrated because they tell amazing stories in new ways. And the world’s biggest media outlets vigorously report on every corner of these festivals.
However, the 85 million pieces of CSAM found last year is greater than all the films at every film festival in the world combined.
THE IDEA
To put the CSAM epidemic into terms the world would understand; to shine the light on these horrible stories nobody wants to hear, we told them in a new way.
The Unwanted Film Festival is the largest film festival hiding in plain sight.
85 million films. 195 countries. Playing online. Everywhere.
In 2021, 85 million suspected pieces of child sexual abuse material (CSAM) were found online. In the past year, it grew at an alarming rate of one film or image uploaded every two seconds. The Canadian Centre for Child Protection needed to make people understand this unfathomable number in order for the gravity of the situation to hit home. This is a global problem. So, we needed global scale.
THE INSIGHT
In the summer months, film festivals take over cities around the world. In cultural meccas like Cannes, Venice and New York, the world’s biggest stars gather to share, promote and celebrate the films they’ve made that year. These films are celebrated because they tell amazing stories in new ways. And the world’s biggest media outlets vigorously report on every corner of these festivals.
However, the 85 million pieces of CSAM found last year is greater than all the films at every film festival in the world combined.
THE IDEA
To put the CSAM epidemic into terms the world would understand; to shine the light on these horrible stories nobody wants to hear, we told them in a new way.
The Unwanted Film Festival is the largest film festival hiding in plain sight.
85 million films. 195 countries. Playing online. Everywhere.
2023 Awards
Total Points: 21
Silver Pencil
Credits
Agency
No Fixed Address / Toronto
Production Company
Street Attack
Music / Sound Production Company
Berkeley Inc.
Post Production Company
Fort York
School Editing
Associate Creative Director
Andrew Rizzi
Daniela Angelucci
Chief Creative Officer
Alexis Bronstorph
Kelsey Horne
Creative Director
Jared Kuemper
Mike Bishop
Trent Thompson
Editor
David Larocque
Executive Producer
Erica Bourgault-Assaf
Tyna Maerzke
Yumi Suyama
Group Creative Director
Rena Menkes
Strategist
Zach Klein
Associate Creative Director / Writer
Katie Maxfield
Associate Creative Director, Digital Design
Christina Pinto
Account Supervisor
Abby Tile
Associate Director
Signy Arnason
CG Artist
Saleh Zarandah
Creative Producer
Amaya De Vleeschauwer
Creative Technology
Darrin Patey
Engineer
Tyler Young
Executive Director
Lianna McDonald
Flame Artist
Luke White
Flame Assistant
Dylan Morgan
Front End Developer
Adam Kendal
General Manager
Josie Daga
Head of Production
Brett Zaccardi
Lead Flame Artist
Melissa Vasiliev
Motion Graphics
Yoho Yue
Technical Director
Derek Gebhart
VP of Media
Jessica Ragusa
VP, Operations
Cassidy Quinton
VP, Technology
Radek Zajkowski
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