The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Promotional / Physical Items
Annual ID
OS23_DE118M
About the Work
80% of Americans believe in the legal right to abortion. That means anti-choice politicians are f*cking us. So sexual pleasure brand Dame offered us a way to f*ck them back– all while registering voters and raising money for the National Network of Abortion Funds. We used this product to keep the issue top of mind for the midterms and encourage people to f*ck anti-choice politicians harder by voting them out. It picked up over 1 billion earned impressions while increasing Dame’s website traffic by 60%.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Mischief @ No Fixed Address / Brooklyn
PR / Marketing Agency
Moxie Communications
Client / Brand
Dame
Production Company
I Can Make It Move
Art Director
Tanner Thompson
Copywriter
Dana Buckhorn
Chief Creative Officer
Greg Hahn
Designer
Sabrina Saccente
Executive Creative Director
Bianca Guimaraes
Kevin Mulroy
Chief Executive Officer
Alexandra Fine
Strategy Director
Brittany Dow
account director
Diana Baran
Account executive
Jennifer Gallegos
Madeleine Vonderhaar
Business Affairs
Jennifer Pannent
Chief of Staff
Natalie Coletta
Chief strategy Officer
Jeff McCrory
eCommerce
Rachael Tann
Head of Development
Oliver McAteer
Head Of Production
Will Dempster
Operations
Ben Aldridge
PR Director
Vanessa Moore
President
Kerry McKibbin
Product
Julia Lopez
Lizzie Ayton
Saykon Dee
Production
Deven Langston
Senior Account Executive
Javier Adon
Morgan Smith
SENIOR PRODUCER
Coleman Sweeney
Web Developer
Windsor Ortiz
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