The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Craft / Illustration
Annual ID
OS23_DE179M
About the Work
The armpit has been a major player in history. However, to this day it has not yet been given the recognition it deserves. That’s why Old Spice proclaimed 2022 as The Year of the Armpit. A year in which we paid a tribute monthly.
From creating a summer hit that talks about it, to revealing its role in arts history, or creating armpit-themed christmas decoration elements. And eventually creating 12 illustrated posers that immortalized the year of the armpit, month by month.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Leo Burnett / Madrid
Art Director
Greta Milans del Bosch
Laura Barbeito
Maruxa Seoane
Copywriter
Laura Simo
María Solá
Chief Creative Officer
Gaston Guetmonovitch
Creative Director
Carlos Mañas
Juan Frias
Social Media Manager
Irene Rodríguez
Account Supervisor
Ines Sánchez
account director
Laura Gutierrez
Community Manager
Delia Rodríguez
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