The One Show
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Category
Television & VOD / 31-60 Seconds - Single
Annual ID
OS23_FI052M
About the Work
We made a mistake. Or did we? New Multigrain Pringles were launched with a poster campaign that featured a typo saying ‘multigran’, alluding to the fact that the chips are made up of multiple grans instead of grains. This caused a social media frenzy amongst the grammar police, which then allowed us to release our educational film about the difference between old folk and grains. Which for a low-budget launch created a lot of nose… sorry, noise.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Grey / London
Client / Brand
Kellogg's
Art Director
Ivo Lazarov
Chief Creative Officer
Laura Jordan Bambach
Copywriter
Cameron Sutherland
Tom Carter
Executive Creative Director
David Wigglesworth
Group Creative Director
Aaron McGurk
Chris Lapham
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