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Impossible Is Nothing
Agency Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
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Category
Television & VOD / 31-60 Seconds - Single
Annual ID
OS23_FI064M
About the Work
adidas came to the agency in January (yes January!) 2023 with a challenge: could we be on air in time for the Super Bowl? We quickly concepted and produced a timely, relevant campaign building from adidas’ long-standing brand idea, Impossible Is Nothing.
The campaign reminds us that before you become an elite, Super Bowl and three-time MVP-winning athlete like Patrick Mahomes, we all start from the same humble beginning. As newborns there’s nothing we can do. Everything is impossible. The rest of our lives are spent proving that nothing is. Impossible is nothing.
The film launched on Super Bowl Sunday, and since then has almost 100 million views on Instagram.
The campaign reminds us that before you become an elite, Super Bowl and three-time MVP-winning athlete like Patrick Mahomes, we all start from the same humble beginning. As newborns there’s nothing we can do. Everything is impossible. The rest of our lives are spent proving that nothing is. Impossible is nothing.
The film launched on Super Bowl Sunday, and since then has almost 100 million views on Instagram.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Opinionated / Portland
Production Company
PRETTYBIRD / Los Angeles
Post Production Company
Arts Academy / Portland
Company 3 / New York
Media Distribution Company
Essence Media
Art Director
Chris Groom
Copywriter
Antony Goldstein
Director
Max Malkin
Director of Photography
Shawn Kim
Editor
Peter Wiedensmith
Executive Creative Director
Mark Fitzloff
Rob Palmer
Executive Producer
Kerstin Emhoff
Suzanne Hargrove
Producer
Sandra Hagblom
Assistant Editor
Jason Tawiah
Director of Strategy
Dave Daines
Editorial Executive Producer
Chelsea Spensley
Kendall McCrory
Account Executive
Ihsan Robbins
Colorist
Tom Poole
Group Account Director
Michael Dalton
Head of Production
Patty Brebner
Line Producer
Bridgitte Pugh
Management supervisor
Marcelina Ward
Mixer
Noah Woodburn
Online VFX Artist
Matt Welch
Online VFX Producer
Brian Buxton
President
Trish Adams
Production Manager
Kendoysa Pratt
Telecine Producer
Shannen Troup
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