The One Show
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Category
Television & VOD / 31-60 Seconds - Series
Annual ID
OS23_FI066M
About the Work
NRMA Insurance asked us to create a campaign to breathe fresh meaning and resonance into their iconic brand positioning of ‘Help’ which was becoming stale. Over time their campaigns had become too anchored to the category, only talking about replacing things. We believed there was a bigger promise of 'HELP', a more human offering, to be there for whatever goes wrong.
We created ‘Until then’, an imaginative world where accidents and disasters prevent themselves, and as such, insurance is no longer needed. But until such a world exists, people will still need a little bit of help when life goes awry. That’s why NRMA Insurance is here.
‘Runaway’ tells the story of a lone tyre preventing a head on collision. ‘Duel’ is a playful tussle between water and a bushfire that threatens a rural home.
We created ‘Until then’, an imaginative world where accidents and disasters prevent themselves, and as such, insurance is no longer needed. But until such a world exists, people will still need a little bit of help when life goes awry. That’s why NRMA Insurance is here.
‘Runaway’ tells the story of a lone tyre preventing a head on collision. ‘Duel’ is a playful tussle between water and a bushfire that threatens a rural home.
2023 Awards
Total Points: 3
Merit
Credits
Agency
Bear Meets Eagle On Fire
Production Company
Revolver
Music / Sound Production Company
Rumble Studios / Sydney
Post Production Company
Arc Edit
Time Based Arts
Chief Creative Officer
Micah Walker
Composer
Jeremy Richmond
Creative Director
Ian Williamson
Paul Gregson
Director
Steve Rogers
Director of Photography
Nicolas Karakatsanis
Editor
Elise Butt
Executive Producer
Daniel Fry
Pip Smart
Music Supervisor
Anton Trailer
Sound Designer
Cam Milne
Daniel William
Liam Annert
Lead Sound Designer
Tone Aston
Senior Producer
Emma Wright
Business Director
Hanne Haugen
Casting
Peta Einberg
CG
Bethan Williams
Federico Vanone
Frank Engen
Ihor Obukhovskyi
Mike Battcock
Nigel Timms
Quentin Corker-Main
Colour Assist
Sharn Talbot
Max Ferguson-Hook
Colourist
Lewis Crossfield
Compositing
Eleonora Laddago
Manolo Perez
Olivia O'Neil
Ralph Briscoe
Timo Huber
Viola Bascombe
Costume
Joanna Mae Park
Editorial Producer
Michaela Fenton
Managing Director
Toby Hussey
Managing Director / Co-Owner
Michael Ritchie
Production
Sarah Polak
Production Designer
Steven Jones-Evans
SFX Supervisor
Arlo Markantonatos
Taj Trengrove
VFX supervisor
Sheldon Gardner
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