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Crocodile
Agency FRED & FARID / Los Angeles + Ladder / Palo Alto + Production Company Productions / Los Angeles
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Category
Online-only Films & Video / 31-60 Seconds - Single
Annual ID
OS23_FI083M
About the Work
The new Insurtech life insurance company Ladder was looking for a second chapter of their successful launch campaign “So Dead” that was full of the same humor and insight as the original film. To create a film even more unexpected than the launch campaign, we once again played into the insight that almost 1 in 2 couples with life insurance joke about taking each other out for the payout (according to a recent survey of 3,000+ respondents) — this time featuring an unexpected animal and a master plan by the matriarch of the family.
With the help of a crocodile — a masterfully operated life-size mechanical puppet — the Mom character attempts to collect the Dad's great life insurance policy with Ladder with a romantic rendezvous-turned-rouse. Creating the sensual background music and the film itself with the help of acclaimed director Casey Storm, “Crocodile” was able to strike the same balance between humor and engagement that led to the success of Ladder’s launch campaign.
With the help of a crocodile — a masterfully operated life-size mechanical puppet — the Mom character attempts to collect the Dad's great life insurance policy with Ladder with a romantic rendezvous-turned-rouse. Creating the sensual background music and the film itself with the help of acclaimed director Casey Storm, “Crocodile” was able to strike the same balance between humor and engagement that led to the success of Ladder’s launch campaign.
2023 Awards
Total Points: 3
Merit
Credits
Agency
FRED & FARID / Los Angeles
Client / Brand
Ladder / Palo Alto
Production Company
Production Company Productions / Los Angeles
Chief Creative Officer
Fred & Farid
Composer
Jon Hubbell
Creative Director
Chelsea Steiger
Craig DeLeon
Director
Casey Storm
Editor
Matt Murphy
Executive Producer
Amanda Van Caneghem
Producer
Puloma Basu
Rob Hatch-Miller
Strategy Director
Eileen Zhao
Agency Junior Copywriter
Ciana Alessi
Account Director
Sarah Silberstein
Brand Marketing Manager
Casey Dubie
Business Affairs Lead
Michelle Fink
Director of Communications
Liana Corwin
DP
Jake Polonsky
Editorial
Exile
Finishing
Company 3
Flame Artist
Kelly Bumbarger
Sean Wilson
Cecile F. Tescon
Head of Global Communications
Jalila Levesque
Head of Sync & A&R
Kamela Anderson
Lead Flame Artist
Brian Conlon
Mixer
Sam Casas
Roto Artist
Pam Gonzales
Marianne Magne
Senior Colorist
Sean Coleman
Sound Design & Mix
Lime Studios
VP of Marketing
Olivia Borsje
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