The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Online-only Films & Video / Over 60 Seconds - Single
Annual ID
OS23_FI085M
About the Work
In 2020, "In Love We Trust " became the most popular film in Taiwan. Over 10 million viewers celebrated the prince and princess living happily ever after. But they didn’t know…a new challenge had just begun.
The sequel of "In Love We Trust" invites the popular protagonists and Gold Award directors from the original episode to once again leads the audience to experience a new trust crisis. It depicts the new stage after every couple enters marriage - having children.
Through the daily life of pregnancy preparation between the couple, reflecting the real marriage life, from the expectation and loss of pregnancy preparation to quarreling, and finally reconciliation and trust due to mutual understanding.
The true portrayal after marriage moved 13 million people in a short time and attracted lots of media reports. It not only made couples under fertility pressure comment and share their stories but also made many people rethink the definition of "home", making Sinyi Realty a new topic of trust between newlyweds again.
Taiwan's fertility rate is the lowest in the world, which is recognized as a national security crisis. And from the traditional view, getting married and having children is considered necessary for a complete family. The double pressure of society and relatives affect the couple’s mutual trust.
As the leading brand in Taiwan real estate market, Sinyi Realty has always considered the maintenance of mutual "Trust" their brand’s core value. We wanted to discuss the fertility issue and rethink the meaning of a family.
We believe realty agents are not just selling HOUSES, but a place where there is always trust and love, regardless of setbacks and happiness, whether they have children or not— a place called “HOME”.
2023 Awards
Total Points: 3
Merit
Credits
Agency
dentsuMB Taiwan / Taipei
Copywriter
Alice Chou
Sunny Chen
Chief Creative Officer
Alice Chou
Director
Ging-zim Lo
Executive Producer
Sean Hung
Associate Creative Director
Jacky Hsu
Sunny Chen
Senior Account Director
Gina Su
Senior Art Director
Vera Fang
Senior Copywriter
Suzanne Huang
Senior Creative Director
Ryan Liao
Account Planning Director
Vivian Chen
Associate Account Director
Neo You
Digital Associate Director
Autumn Jen
Digital Supervisor
Steven Guo
Marketing Associate Director
Tiffany Chen
Marketing Senior Director
Rouny Lai
Vice President
Alan Sun
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