The One Show

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2023 One Show - Film & Video

Blow with Love

Agency Ogilvy / Taipei + Taiwan Association of Family Medicine / Taipei + April Studio / Taipei

Client Taiwan Association of Family Medicine

Category

Online-only Films & Video / Over 60 Seconds - Single

Annual ID

OS23_FI087M

About the Work

Promote to young people (18 to 30) that HPV (human papilloma virus) is mainly transmitted through "sex", which can lead to various cancers. Only vaccination is the way of prevention. But, sex can be an embarrassing topic in Taiwan, However, knowing that HPV can cause head and neck cancer through sexual transmission, must be addressed while being sensitive to public feeling. The limitations caused by traditional culture, we have to use the local humorous culture to break through. Our strategy was to address the issue but in a light-hearted way. Which provides public education while being fun and aligning with Taiwanese culture. In Taiwan, we have many humorous expressions to describe embarrassing things. For example, "Catch a monkey" means "Catch a cheater", or "Chrysanthemum flower" means "anus". So when we're going to say "blowjob", we'd say “Blowing the trumpet (horn)” - a musical euphemism for oral sex in Taiwanese. In addition, Taiwan has many KOLs who are active with the themes of "love" and "sex". If we can use them well, we will be able to bring a wider audience and dissemination to our issues.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Ogilvy / Taipei

Client / Brand

Taiwan Association of Family Medicine / Taipei

Production Company

April Studio / Taipei

Creative Director

Kimi Tseng

Director

Booker Lin

Executive Producer

Luke Chiang

Group Creative Director

Gene Wu

Producer

Jun Chen

Associate Creative Director

Andrew Feng

Account executive

Jamie Liao

Assistant art director

Kao Kao

Associate Account Director

Vicky Huang

Group Account DIrector

Cindy Tien

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